{"id":23887,"date":"2025-02-17T09:11:55","date_gmt":"2025-02-17T14:11:55","guid":{"rendered":"https:\/\/aafa.org\/?p=23887"},"modified":"2025-02-20T13:34:32","modified_gmt":"2025-02-20T18:34:32","slug":"elevating-indoor-air-quality-standards-kimberly-clarks-new-kleenex-air-filters-earn-asthma-allergy-friendly-certification","status":"publish","type":"post","link":"https:\/\/aafa.org\/elevating-indoor-air-quality-standards-kimberly-clarks-new-kleenex-air-filters-earn-asthma-allergy-friendly-certification\/","title":{"rendered":"Elevating Indoor Air Quality Standards: Kimberly-Clark&#8217;s New Kleenex\u00ae Air Filters Earn Asthma &#038; Allergy Friendly\u00ae Certification"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;News T-Hero Section&#8221; module_class=&#8221;hero tert&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/aafa.org\/wp-content\/uploads\/2022\/07\/AAFA-Website_Tertiary_News.jpg&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;1%||1%||true|false&#8221; global_module=&#8221;2297&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_left&#8221; background_horizontal_offset=&#8221;0%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;2%||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Nav Parent Title&#8221; module_class=&#8221;tert-parent&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>News<\/h2>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Breadcrumbs&#8221; module_class=&#8221;bcrumb&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;font-size:16px;||color: #fff;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Main Content&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; custom_padding=&#8221;2%||2%||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Row&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title author=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Blog Post Title&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|600|||||||&#8221; title_text_color=&#8221;#008C99&#8243; title_font_size=&#8221;39px&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_color=&#8221;#505050&#8243; meta_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;26px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; meta_font_size_tablet=&#8221;20px&#8221; meta_font_size_phone=&#8221;16px&#8221; meta_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Content Row&#8221; module_class=&#8221;blog-single&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Page Content&#8221; module_class=&#8221;secondary-intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; custom_margin=&#8221;||3%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Kleenex<\/em>\u00ae<em> Elite Allergen Air Filters MERV 12 and 13 meet strict standards for capturing pollen, allergens, and other microparticles.<\/em><\/p>\n<hr \/>\n<p>Washington, D.C., February 17, 2025 \u2013 The <a href=\"https:\/\/aafa.org\/\">Asthma and Allergy Foundation of America (AAFA)<\/a> and <a href=\"https:\/\/www.allergystandards.com\/\" target=\"_blank\" rel=\"noopener\">Allergy Standards Limited (ASL)<\/a> are pleased to announce <a href=\"https:\/\/www.kleenex.com\/en-us\/products\/air-filters\/merv-12\" target=\"_blank\" rel=\"noopener\">Kleenex\u00ae Elite Allergen Air Filters<\/a> MERV 12 and 13 have earned the <strong>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/strong> Certification.<\/p>\n<p>The <a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/\" target=\"_blank\" rel=\"noopener\"><strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> Certification Program<\/a> is a collaborative initiative between AAFA and ASL, dedicated to helping consumers identify products that contribute to a healthier indoor environment. Products undergo rigorous independent testing to meet scientific standards established by the program. Only products that meet those strict standards earn the certification mark. Products that are <strong>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/strong> Certified are proven to be suitable for people with asthma and allergies.<\/p>\n<p>HVAC systems circulate air through ducts, distributing it throughout a building. Allergens like pollen and animal dander, and other microparticles, can spread through the indoor environment this way. Therefore, using an effective air filter is crucial for maintaining a healthier indoor environment, reducing asthma and allergy triggers, and improving indoor air quality.<\/p>\n<p>Kleenex\u00ae Elite Allergen Air Filters MERV 12 and 13 earned the <strong>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup><\/strong> certification by demonstrating through strict scientific testing that they:<\/p>\n<ul>\n<li>Effectively reduce the total allergen burden by removing allergens from the air<\/li>\n<li>Maintain performance without significant airflow reduction, even as the filter accumulates particulate allergens, thereby also avoiding increased energy consumption<\/li>\n<li>Feature strong edge seals that prevent air and particles from bypassing the filter<\/li>\n<\/ul>\n<p>\u201cHousehold air pollution and poor ventilation contributes to increased health risks,\u201d said Kenneth Mendez, President and CEO of AAFA. \u201cOn behalf of the more than 100 million people in the United States with asthma and\/or allergies, we appreciate the Kleenex\u00ae Brands\u2019 dedication to produce air filters that demonstrably help improve indoor air quality and reduce exposure to common asthma and allergy triggers.\u201d<\/p>\n<p>\u201cAchieving the <strong>Asthma &amp; Allergy Friendly<sup>\u00ae <\/sup><\/strong>certification requires rigorous scientific testing and a true commitment to enhancing indoor air quality. Kleenex\u00ae Air Filters have demonstrated their ability to significantly reduce allergens, maintain performance, and ensure effective sealing, making them a reliable choice for optimizing indoor environmental quality. We are proud to certify their product and support their mission to provide high-quality air filters for consumers,\u201d said Dr. John McKeon, CEO of ASL.<\/p>\n<p>By meeting these stringent standards and achieving certification, Kimberly-Clark and the Kleenex\u00ae Brand makes clear a commitment to help clean the air in your home and provide a healthier environment for your family with its newly <strong>Asthma &amp; Allergy Friendly<sup>\u00ae<\/sup> <\/strong>Certified air filters.<\/p>\n<p>\u00a0\u201cKleenex\u00ae is already a household name dedicated to life\u2019s moments, and with the addition of the new Kleenex\u00ae Air Filters we support a healthier indoor environment for your home and family.&#8221; said Sharnell Weathersby Senior Brand Manager, Kimberly-Clark. \u201cWe are especially proud of the <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> certification that helps demonstrate our commitment to quality and helping improve indoor air quality.\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Content Row&#8221; module_class=&#8221;blog-single&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Press Contact&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; link_font=&#8221;||||on|||#008c99|&#8221; link_text_color=&#8221;#008c99&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#008c99&#8243; header_3_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Press Contact:<\/strong><br \/>Sarajane Sparks<br \/>Asthma &amp; Allergy Friendly\u00ae Certification Program<br \/>540-538-3286<br \/>sarajane@sparkscg.com<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;About &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#505050&#8243; link_font=&#8221;||||on|||#008c99|&#8221; link_text_color=&#8221;#008c99&#8243; link_line_height=&#8221;1.7em&#8221; ul_line_height=&#8221;1.7em&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#008c99&#8243; header_2_font_size=&#8221;39px&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#008c99&#8243; header_3_font_size=&#8221;28px&#8221; background_color=&#8221;#F5EDDF&#8221; custom_padding=&#8221;4%|4%|4%|4%|true|true&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>About the Asthma &amp; Allergy Friendly\u00ae Certification Program<\/strong><\/p>\n<p>The <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> Certification Program is a unique, groundbreaking collaboration between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL). The program tests and certifies products against strict standards to prove their suitability for people with asthma and allergies. Products passing these tests earn the <strong>Asthma &amp; Allergy Friendly\u00ae<\/strong> Certification Mark. The Certification Program works with retailers and manufacturers to offer consumers products for a healthier home. Certified products include air cleaners, air filters, paints, bedding, vacuum cleaners, washing machines, cleaning products and more. Visit\u00a0<a href=\"https:\/\/www.asthmaandallergyfriendly.com\/USA\/\" target=\"_blank\" rel=\"nofollow noopener\">aafa.org\/certified<\/a>\u00a0for more information.<\/p>\n<p><strong>About Kimberly-Clark<\/strong><\/p>\n<p>Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people&#8217;s most essential needs, we create products that help individuals experience more of what&#8217;s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World&#8217;s Most Ethical Companies\u00ae by Ethisphere for the fifth year in a row and one of Fortune&#8217;s Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company&#8217;s 150-year history of innovation, visit the\u00a0<a href=\"https:\/\/www.kimberly-clark.com\/en-us\/\" target=\"_blank\" rel=\"nofollow noopener\">Kimberly-Clark website<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NewsKleenex\u00ae Elite Allergen Air Filters MERV 12 and 13 meet strict standards for capturing pollen, allergens, and other microparticles. Washington, D.C., February 17, 2025 \u2013 The Asthma and Allergy Foundation [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":23899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[32],"tags":[],"class_list":["post-23887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kleenex\u00ae Air Filters Earn Asthma &amp; Allergy Friendly\u00ae Certification<\/title>\n<meta name=\"description\" content=\"Kleenex\u00ae Elite Allergen Air Filters MERV 12 and 13 meet strict standards for capturing pollen, allergens, and other microparticles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aafa.org\/elevating-indoor-air-quality-standards-kimberly-clarks-new-kleenex-air-filters-earn-asthma-allergy-friendly-certification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kleenex\u00ae Air Filters Earn Asthma &amp; 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